Creative Industries



Pink tinted photo of a young girl wearing a VR headset and big headphones

The Creative Industries represent one of the fastest growing areas of the UK economy – contributing £115.9bn in gross value added (GVA) in 2019 alone. The Creative Industries include (but are not limited to):


  • Advertising and marketing 

  • Animations and VFX (visual effects) 

  • Virtual Reality (VR) and Augmented Reality (AR) 

  • Video games 

  • Architecture 

  • Crafts 

  • Design (product, graphic, fashion) 

  • Film, TV, video, radio and photography 

  • IT, software and computer services 

  • Music

  • Museums, galleries and libraries 

  • Publishing 

  • Heritage 

  • Theatre and Performance 


Research collaborations with these industries enable TORCH to join the world-class research taking place at the University of Oxford with the market-driven experiences and specialisms of creative and cultural organisations in a mutually beneficial way. Examples of this type of collaboration activity include Artificial Intelligence (AI) re-tellings of Shakespeare, site-specific Augmented Reality (AR) interventions in heritage spaces and an immersive experience centred around the centenary of the (re)discovery of the Tomb of Tutankhamun


Creative Industries provide original and innovative ways for our researchers to present their knowledge and expertise to a much wider and more diverse audience. 

We are always happy to hear from researchers and/or creative industry companies interested in collaborating. Feel free to get in touch with Tasha Patel, Creative Industries Officer ( 

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