Creative Industries and the University of Oxford

creative industries

‘We work better together’: Why Collaboration is key

The creative sector represents one of the fastest growing areas of the UK economy, with a value of £101.7 billion1. Research collaborations with industry enable us to join the world-class research taking place at the University of Oxford with the diverse market-driven experiences and specialisms of creative and cultural organisations.

How Collaboration enhances research

The Creative Industries play a vital role in our lives. These are key areas for audience development and public engagement, enabling University of Oxford researchers to present original knowledge, resources and expertise for the benefit of a much wider audience.

Including Co-Created Research, Knowledge Exchange, Consultancy, Studentships, Product Development and Digital Projects, collaborative working is key to our development. To be relevant to new and diverse communities we must engage in innovative partnerships.

'Creative Industries': What does it mean?

The Creative Industries, as defined by the Creative Industries federation, include:'

  • Advertising and marketing
  • Architecture
  • Crafts
  • Design (product, graphic, fashion)
  • Film, TV, video, radio and photography
  • IT, software and computer services ('creative tech')
  • Publishing
  • Museums, galleries and libraries
  • Music, performing and visual arts
  • Animation and VFX (visual effects)
  • Video games
  • Heritage

Current projects

Over the past year, we have implemented a strand of work exploring collaborations with the creative sector centred around Digital Storytelling. Emerging co-produced projects include Artificial Intelligence (AI) re-tellings of classic stories, site-specific Augmented Reality (AR) interventions in heritage spaces and an immersive experience centred around the centenary of the (re)discovery of the Tomb of Tutankhamun in 2022.

Related projects

Get involved

If you have an idea for a collaborative project you’d like to work on, or you’d simply like to find out more about this work, get in touch with Imelda Dooley Hunter, Creative Industries Officer: imelda.dooleyhunter@humanities.ox.ac.uk. Details of upcoming events will be added shortly.


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